Confidential Proposal
TEST SIM - not a live client quote
Ven Agency · September 2026

Rode Pool
Services

SEO + GEO monthly retainer - Squarespace-constrained growth for three Brisbane stores. Bookings first, ahead of summer peak.

Scroll
02 - Framing

The
Situation

03
03 - Context

Organic needs
a deliberate plan.

Rode has 40+ years of brand strength across Windsor HO, The Gap, and Stafford Heights - yet organic and local search under-index against that reputation. Meta and word-of-mouth still carry most bookings while competitors own key service and suburb queries.

"We want a deliberate organic channel before summer peak - bookings and water-test visits from search, not vanity traffic."

- Discovery notes (TEST SIM) · Carl Gervais · 18 Sep 2026
Priority is bookings and on-site service first, then store visits, then robotics and Mineral Swim as a secondary line. Full website rebuild stays out of scope - we work inside Squarespace for at least 12 months.
Target: +20-30 qualified organic service enquiries per month within 6 months. Slight catchment tilt to The Gap and Stafford Heights, with Windsor HO in the mix.
04
04 - At A Glance

The retainer
at a glance.

$2,990
Per month ex GST
6 mo
Initial term
3
Store locations
Oct
2026 kickoff
Squarespace (constrained)
SEO + GEO / Local
Qualified service bookings
rodepools.com.au
05
05 - Project Scope

What is
included.

Workstream 01

Technical SEO

  • Baseline crawl and Squarespace-safe audit
  • Indexation, redirects, and NAP consistency checks
  • On-page fixes within platform template limits
  • Structured data and entity clarity where supported
Squarespace-constrained · rebuild out of scope
Workstream 02

Local / GEO + GBP

  • Monthly cadence across three Google Business Profiles
  • Posts, categories, services, and photo hygiene
  • Review reply drafts - Steve approves sensitive replies
  • Catchment tilt: The Gap + Stafford Heights, then Windsor
Ven owns cadence · client approval on sensitive
Workstream 03

Content

  • Service and suburb pages for top booking intents
  • Priority topics: cleaning, water testing, Mineral Swim, robotics, equipment
  • FAQ and citation-friendly copy for Maps + answer engines
  • Luke reviews content within 3-5 business days
Bookings-first · store managers sign off store copy
Workstream 04

Reporting

  • GA + GSC admin access in week 1 (or Ven sets GSC up)
  • Simple monthly reporting for store managers
  • One monthly strategy check-in + async approvals
  • 6-month review against enquiry target
Plain language · no vanity-only metrics
06
06 - Effort Mix

Illustrative
monthly mix.

Proportional effort across the retainer - visualisation only, not a fixed timesheet. Actual hours flex with seasonal demand and priority suburbs.

Local / GEO + GBP
35% · 7h
Content
30% · 6h
Technical SEO
20% · 4h
Reporting / Strategy
15% · 3h

Illustrative monthly mix · ~20 hrs equivalent · not a hard allocation

07
07 - Breakdown

Workstream
breakdown.

Workstream Focus Included
Technical SEO Squarespace limits, NAP, indexation, on-page Yes - monthly
Local / GEO + GBP 3 profiles, posts, reviews, catchment tilt Yes - monthly
Content Service/suburb pages, FAQs, top 5 intents Yes - monthly
Reporting / Strategy GA/GSC, check-in, plain-language report Yes - monthly
Website rebuild Full redesign or platform migration Out of scope
Pool builds / national ecom Construction leads; national retail play Out of scope
Monthly retainer (ex. GST) $2,990
08
08 - Investment
Monthly investment
$2,990
ex. GST / month
SEO + GEO retainer · 6-month initial commitment
09
09 - Timeline

How we
get started.

Week 1
Access + baseline audit
GA + GSC admin access. Squarespace-safe crawl, NAP check, GBP health across three stores.
Early Oct 2026
Retainer kickoff
Priority map locked: cleaning, water testing, Mineral Swim, robotics, equipment. Catchment tilt agreed.
Monthly
Cadence
GBP posts and hygiene, content drafts (Luke review), technical fixes within Squarespace, strategy check-in.
Month 6
Review
Measure against +20-30 qualified organic service enquiries/mo. Decide ongoing monthly or adjust scope.
10
10 - Next Steps

Ready to
begin.

Approve the retainer, grant analytics access, and we kick off in early October - ahead of summer booking demand.

TEST SIM - not a live client quote · rodepools.com.au

Next Steps

  1. 1

    Approve the SEO + GEO retainer. Confirm $2,990 + GST / month for the 6-month initial term.

  2. 2

    Grant GA + GSC admin access. Week 1 baseline depends on it (or Ven sets GSC up if missing).

  3. 3

    Kickoff early October 2026. Priority services, catchment tilt, and GBP cadence locked with the team.

  4. ✉

    Contact: james@ven.com.au